Steady guidance. Real results.

Anchor & Main is a boutique coaching and consulting practice built to help owners and operators turn ideas into outcomes. We blend clear strategy, hands-on execution, and accountability so you can move faster, simplify decisions, and grow with confidence.

Why “Anchor & Main”

An anchor keeps you steady in changing conditions; a main line pulls you forward. That’s our approach: stabilize what matters, then create decisive momentum toward your goals. No fluff—just practical moves you can implement today.

What We Do

• Clarity & Strategy: Define your goals, sharpen positioning, and build a simple, actionable plan.

• Operations & Systems: Document processes, streamline workflows, and install repeatable rhythms that scale.

• Marketing & Demand: Translate your story into offers, campaigns, and content that attract the right clients.

• Financial Focus: Establish metrics that matter, build dashboards, and make data-driven decisions.

• Leadership & Coaching: Develop habits, communication, and culture that lift the whole team.

How We Work

1. Listen First: We dig into your reality—numbers, team, customers, and bottlenecks.

2. Co-Design the Plan: We align on a few high-leverage moves, not a 60-page binder.

3. Execute & Iterate: Weekly cadence, tight feedback loops, and visible progress.

4. Measure What Matters: Clear scorecards so you (and your team) know what’s working.

The Anchor & Main Network

Clients don’t just work with us; they connect with each other. Through small-group masterminds and working sessions, you’ll swap playbooks, pressure-test ideas, and leave with concrete next steps.

What Clients Say (In a Nutshell)

• “He turns complexity into a checklist.”

• “Numbers, story, and people—tied together in a plan we actually use.”

• “Accountability without the ego.”

About Anthony Carlin, Founder

I’m Anthony—operator, coach, and builder. I’ve spent my career leading teams, refining systems, and growing revenue across multi-location businesses and emerging brands. I’m obsessed with practical strategy, clean execution, and teaching leaders how to think clearly under pressure.

I live in Jackson, New Jersey with my family. When I’m not working, you’ll find me at the beach or chasing a decent wave—where the lessons are the same ones I bring to work: read the conditions, commit to your line, and finish the ride.

Our Values

• Clarity over clutter – Simple beats complicated.

• Ownership – We measure, we adapt, we deliver.

• Truth-telling – Honest conversations, respectful feedback.

• Momentum – Small wins, every week.

• People first – Build leaders, and the business follows.

Ready to Build What’s Next?

If you want a partner who brings strategy, structure, and the right kind of push, let’s talk.